Welcome to ArticleTech

2006 Pricelist (PDF)

Traditional marketing tends to focus on the features and benefits of a product or service. Prospective customers would rather know how a product or service solves their problem. ArticleTech uses solution-focused marketing to relate the value of your product or service to your customer's and prospect's requirements. Many corporations have compelling stories to tell but lack the time, resources and contacts to turn these stories into high-profile coverage in a publication of choice. In a trade publication reader survey, respondents rated articles as their most valuable means for obtaining product information with the highest credibility associated with articles written by the publication's staff.

The benefits of a well-written case study or application article continue after publication. For example, reprints make an effective "leave behind" piece for salespeople or in response to inquiries. The story can be repurposed for direct mail campaigns, newsletters or posted on your Web site. Professional quality photographs can be displayed on your Web site, and trade show graphics, as well as used in email newsletters, data sheets, company brochures and annual reports. Often, editorial contacts created during the preparation of an article lead to ongoing communications between marketing and media relation’s personnel.

ArticleTech performs a wide range of services; from interviewing customers, developing the stories, creating and printing the articles along with all graphics or photographs to serve different sales and marketing needs. Among the specific deliverables are:

1. Customer Application Article and Case Studies

Customer application articles and case studies consist of an abstract (a one-to-two page outline of the main points to be covered), text (from one to six printed pages), up to eight hours of photography, trade publication contact services and when available cover placement.

2. Customer Profile Brochure

A customer profile brochure is a customer application or case study, focusing on how the solution--a product or service solved the customer's needs. It contains marketing information like product photos, features and benefits that cannot be in the published article.

Profiles range from 2-8 pages depending on budget and content. The customer application article services as the basis of the brochure with additional client supplied images, drawings and marketing text added to the article.

3. HTML Email Newsletter

An HTML email newsletter is company or division newsletter that is based around one or more customer application stories. Marketing information (product photos, features and benefits), Company news, including; major sales, new product announcements, new employees, trade shows etc. may also be added to the newsletter.

4. Customer Application Web Page

If your site already has a customer solution page, ArticleTech can format the article to look like your existing solutions, and develop a broad range of case studies or application briefs, which meet various product, service or industry needs. If you do not have a solutions section on your Web site ArticleTech can create a new section that will maintain the look and format of your existing site. Solution-focused success stories are rated as the most valuable resource.

5. Advertorial

Advertorials offer a number of advantages over ads. They have more credibility and better readership than ads, plus they cost less per page to create and to run. Unlike an article, with an advertorial you have guaranteed placement in any magazine or issue you want, when you want it, plus you have total control of the message and content. Advertorials can be as short as one page or as long as 16 pages depending on content and co-advertising partners.

ArticleTech will work closely with your marketing department, the advertising and editorial staff of the trade publication of your choice. Together we will create an application advertorial that is similar in content to a customer profile including side bars with product features and benefits as well numerous product application photographs. To enhance credibility of the advertorial and reduce your overall cost l, ArticleTech will contact manufacturers of non-competitive products used by the customer to solicit co-payment of the advertorial. Media reps for the publication will also contact manufacturers included in the article to sell advertising space, again reducing your overall costs of creating and placing an advertorial.

6. Additional Services

ArticleTech offers whitepaper, newsletter, direct mail, interactive media, and Web content writing services. ArticleTech's staff photographer is available if you already have a writer and need an experienced application photographer.